Philanthropists Are Giving Ineffectively: Review of Eric Friedman’s Book Reinventing Philanthropy
Reinventing Philanthropy gets under your skin like a dentist’s advice to floss. You know in your head you should do it but don’t always feel like taking the time. Eric Friedman simply wants giving to be effective. What does that mean? He wants people to engage in thinking critically about the world’s greatest needs and our best solutions. He is frustrated. “Giving is too often about making the donor feel better and too infrequently about making those in need better” (12). So Friedman wants to reinvent philanthropy and make the new normal—utilitarian, issue-agnostic donors who support charities offering “the greatest help to the greatest number of people” (182). How does Friedman motivate donors to practice high-impact philanthropy?