iPhone 5 Model
for Charity Annual Reports
What if the once-a-year “reveals” of a charity’s impact had the hype of the iPhone 5? What if millions of people spent time guessing about program upgrades and the higher performance that the most dynamic charity in the world had developed in the past year? What if people were making viral videos and sketching out projections for a charity’s outcomes and functions before real pictures and numbers were revealed? I could only wish that charities Excellence in Giving clients support stirred such anticipation to see their latest performance. I would love to receive a mysterious invite (like Apple is about to send to tech media writers) to attend a dramatic presentation of new charitable program designs and their increased productivity. Maybe one day the presentation of a charity’s annual report would warrant that hype.