Philanthropy 2.0: Making a Difference Not a Donation
Charitable giving is quickly transforming into philanthropic investment. Donors (especially major donors and foundations) no longer want to give because their heart breaks over the severity of a problem. They want to invest in a solution that will solve the problem. This shift in philanthropy has been described in technological terms as a shift from Philanthropy 1.0 to 2.0.
If philanthropy 1.0 focused on the need, then philanthropy 2.0 focuses on a sustainable solution that is making a verifiable difference.