One Year Later: The Growing Success of #GivingTuesday
#GivingTuesday analysis represents our first-ever guest blog. Chasity Cooper, from the MPA@UNC program at UNC School of Government, explores how 2013 #GivingTuesday results compare to 2012. I, Paul Penley, have yet to find any analysis of how increased donations on #GivingTuesday may produce decreased giving at year-end (and therefore no net gain in giving), but Chasity highlights valuable year-over-year trend lines. Check out below how the new “Giving Day” has rapidly grown in just one year. Thanks for this contribution Chasity…