MY SPECIALTIES:
Which nonprofits have experienced the greatest growth in individual donors?
A healthy donor base is essential to executing a nonprofit’s mission, but growing this base year after year can be challenging. Donor growth can indicate confidence in the capabilities of an organization to carry out its mission, making it an important metric to keep an eye on when evaluating nonprofits.
Is it important for a nonprofit board to contribute financially to the organization they provide leadership to? We think so. View our newest top 10 list for the most invested nonprofit Boards.
Which nonprofits had the greatest donor retention rates? Every nonprofit needs to find donors to support its mission, but keeping those donors is the challenge. Donors who stay involved with a nonprofit are the dream every nonprofit should work towards and tracking donor retention is key to knowing how many donors remain committed from year to year.
With increased competition, the pressure on nonprofits to invest more in fundraising has brought about better marketing materials, more development staff, and stronger donor pitches. This trend has made it harder for even the smartest donors to tell the difference between hearing a good story and identifying the right place to make a big gift.
Charitable Giving in the United States reached record levels in 2016 for the third year in a row (Giving USA). It grew 16% from $335 billion in 2013 to $390 billion in 2016. How many nonprofits caught the national giving wave? Why did some miss it and others exceed it?