Evaluating Nonprofit Performance: 3 Questions before you start
Before you evaluate nonprofit performance, stop and ask 3 questions about the charity:
- Is the charity trying to create a long-term solution to a problem?
- Does the charity want to grow bigger and bigger every year?
- Has the charity identified Key Performance Indicators?
These 3 questions are all related to OUTCOMES. Outcome measurement and outcome-based evaluations have taken center stage in the contemporary debate about nonprofit performance. I, for one, am a voice and supporter of this trend. However, we can’t let the trend rewrite each organization’s goals. Some charity’s just don’t exist to produce the savory long-term, ever-increasing, measurable outcomes that have become all the rage. So if we are going to determine how well an organization is performing, we must first figure out what standards we can and cannot use to evaluate performance.