Why Christian Ministries Should Measure Results: A Response to the mantra "Aim for Faithfulness Not Results!"
“The kingdom path links success to obedience rather than outcomes.” That is the mantra from ECFA's new book The Choice: The Christ-Centered Pursuit of Kingdom Outcomes. Hoag, Rodin & Willmer have been publishing articles in multiple outlets (like OUTCOMES magazine) to push this message to faith-based nonprofits. Since Excellence in Giving clients fund many faith-based nonprofits, we care about the accuracy and consequences of this message. Unfortunately, the baby is being thrown out the door with the bath water.
#GivingTuesday analysis represents our first-ever guest blog. Chasity Cooper, from the MPA@UNC program at UNC School of Government, explores how 2013 #GivingTuesday results compare to 2012. I, Paul Penley, have yet to find any analysis of how increased donations on #GivingTuesday may produce decreased giving at year-end (and therefore no net gain in giving), but Chasity highlights valuable year-over-year trend lines. Check out below how the new "Giving Day" has rapidly grown in just one year. Thanks for this contribution Chasity...
Reinventing Philanthropy gets under your skin like a dentist’s advice to floss. You know in your head you should do it but don’t always feel like taking the time.
Eric Friedman simply wants giving to be effective. What does that mean? He wants people to engage in thinking critically about the world’s greatest needs and our best solutions. He is frustrated. “Giving is too often about making the donor feel better and too infrequently about making those in need better” (12). So Friedman wants to reinvent philanthropy and make the new normal—utilitarian, issue-agnostic donors who support charities offering “the greatest help to the greatest number of people” (182).
How does Friedman motivate donors to practice high-impact philanthropy?
Where can donors get answers to their questions about charity efficiency and effectiveness? Intelligent Philanthropy. Intelligent Philanthropy now publishes up-to-date answers to the most common questions donors ask.
No other online platform tackles all these important questions. Only Intelligent Philanthropy presents up-to-date nonprofit performance in one simple page. Intelligent Philanthropy still offers 160 data points about leadership, finances, strategy and impact via downloadable 2-page nonprofit Analytical Overviews for paid subscribers. However, donors who want the highlights without all the numbers and trend lines can now get what they want for free. Intelligent Philanthropy's 2013 release of nonprofit effectiveness and efficiency data finally makes it possible to give wisely without investing much time.
International adoptions have dropped 60% since 2004. UN policies, government regulations and high costs are to blame. Millions of orphans suffer through life without a healthy family context. All these facts that Both Ends Burning, STUCK, and now Foster Friess are sharing are true. But you won't find my name on the STUCK petition at change.org or my footprints in DC during the May 17 "step forward for orphans march." I've learned too much to believe international adoption is a scalable solution for a world full of orphans.
Do you still enjoy your giving? In a world of professional philanthropy conferences, philanthropy journals and "giving gone wrong" headlines, giving can become one more skill to master or task to manage. My daily research into the performance and impact of grantees has the real potential to strip away the joy of generosity. It can become all head and no heart. Site visits can feel like audits. Grant impact reports can relieve the worry of wasting gifts rather than excite you about the difference the gift has made.
To be honest, you may wonder if it really matters.
Impact measurement has been dubbed the Holy Grail of all social enterprise. If non-profit and for-profit social enterprises could capture the lasting difference made from all the meetings, projects, programs, fundraisers, volunteers, budgets and staff, we would have arrived. We would know if all the donations, charity walks, social media campaigns, grant proposals and collaborative partnerships are worth it. Not surprisingly, no one has found a short cut to universal impact measurement. There is no simple formula that determines whether a charity is ‘high impact,’ I believe there are a few specific steps to take when assessing any non-profit’s impact.
What if the once-a-year "reveals" of a charity's impact had the hype of the iPhone 5? What if millions of people spent time guessing about program upgrades and the higher performance that the most dynamic charity in the world had developed in the past year? What if people were making viral videos and sketching out projections for a charity's outcomes and functions before real pictures and numbers were revealed? I could only wish that charities Excellence in Giving clients support stirred such anticipation to see their latest performance. I would love to receive a mysterious invite (like Apple is about to send to tech media writers) to attend a dramatic presentation of new charitable program designs and their increased productivity. Maybe one day the presentation of a charity's annual report would warrant that hype.
High performing nonprofits develop careful strategies for creating consistent revenue to sustain operations. Donors do not want to support an organization one year and see its programs collapse the next year from insufficient funding. Great organizations with bold visions and effective programs understand that sustainable revenue streams are mission-critical.
Finding out if organizations you support will sustain themselves is step 3 in our 6-step process for evaluating nonprofit performance.
Is my giving really making a difference? That is a question that haunts every giver. Every day individuals and foundations make decisions about where to give. Over a million active U.S. charities provide endless opportunities to support big visions and passionate leaders. The difficult task for those of us screening opportunities is how to know who is really making a difference.
The task should be easy. Charities should be measuring their performance and reporting the results. All of us who issue grants at foundations should have no more difficult a task than reading grant impact reports from previous gifts. But it’s not that simple. The quality and clarity of grant reporting is all over the map. So what do you do to raise the bar for grantee reports? Go to the rest of my post on the new Association of Small Foundations blog to find out and discuss.